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I love shopping for bedding online. It’s just so easy! Whether you’re after minimalist luxury, eco-conscious comfort, or a wide range of affordable options, there’s a bedding store out there designed with your needs in mind.
The best part? You don’t have to leave your couch to transform your sleep space into a sanctuary. From sheets and duvet covers to pillows and cozy throws, these stores make it simple to build your dream bed in just a few clicks.
To help you find the perfect fit, I’ve rounded up some of the best online bedding stores. Each one brings something unique to the table (or the bed), from timeless design to sustainable materials. Below, you’ll find an at-a-glance guide to the top picks, followed by deeper dives into what makes each of them stand out.
What Makes a Great Online Bedding Store?
Before diving into the top picks, here’s what I look for when judging an online bedding retailer:
- Product Quality
Fabrics should feel luxurious, last through many washes, and live up to their descriptions. - Range of Offerings
The best stores carry more than just sheets — think duvets, pillows, throws, and even mattresses. - Transparency
Clear information about materials, thread count, weave, and certifications is a must. - Style Variety
Bedding is personal. Whether you love minimal neutrals or bold patterns, there should be something for you. - Ease of Shopping
A clean website, accurate images, and helpful customer service make all the difference. - Return Policy & Trial Periods
Because sometimes you just need to sleep on it (literally) before deciding.
Standout Stores–At a Glance:
- Parachute – Best Overall (luxury feel, timeless style, bundles, easy shopping experience)
- Brooklinen – Best Affordable Luxury (great balance of quality and value)
- Boll & Branch – Best Organic Cotton (ethically made, cozy, long-lasting)
- Ettitude – Best Bamboo Lyocell Sheets (silky, sustainable, cooling)
- Coyuchi – Best Eco-Friendly Coastal Vibe (organic, natural, California-inspired)
- Snowe – Best Minimalist Essentials (streamlined, modern basics)
- The Company Store – Best Variety & Selection (massive range, one-stop shop)
Top Picks: Great Online Bedding Stores to Shop Now
Best Overall – Parachute
When I think of bedding that feels both elevated and effortlessly cozy, Parachute is the brand that comes to mind. I love their beautiful, minimalist aesthetic and thoughtful design. Their muted, earthy color palette makes mixing and matching easy. From deep-pocket fitted sheets to perfectly weighted duvets, every detail feels intentional. They also use premium materials and offer high-quality fabrics like percale, sateen, brushed cotton, linen, and even organic cotton — all responsibly sourced. They’re also OEKO-TEX® certified, which ensures products are free from harmful chemicals.
My personal favorites are their Linen Sheet Set for summer— breathable, lived-in softness, and their Percale Sheets for that crisp, hotel-bed feel. They also make one of the coziest quilted comforters I’ve ever used.
They’re also a one-stop shop offering bedding, sheets, pillows, duvets, bath towels, robes, slippers, and decor. Plus, they always have some kind of sale—10% off your first order and right now they have 15% off bundles. And they offer 30-Day returns. You can try your bedding at home and send it back if it’s not love at first sleep!
Pros
- Wide variety of high-quality fabrics
- Timeless, mix-and-match colors
- Transparent sourcing and certifications
- Excellent durability
Cons
- Higher price point than some competitors
- Minimal patterns (mostly solids)
Brooklinen – Best for Affordable Luxury
Brooklinen is the go-to choice if you’re looking for luxurious bedding at a more approachable price. They’ve built their reputation on offering “hotel-quality” sheets without the steep markup. Their Classic Percale sheets are crisp and cool, while their Luxe Sateen set has a smoother, more polished feel. No matter your preference, they offer great value for the quality.
What makes Brooklinen stand out is their transparency and range. They frequently run promotions, so you can score top-quality bedding for less, and their customer service is known for being friendly and helpful. The brand is also great for those who like variety — with rotating patterns and colors, you can easily update your look season to season.
Pros
- Affordable luxury
- Wide range of fabrics and colors
- Excellent customer service
Cons
- Can be overwhelming to choose from
- Occasional durability issues reported
Boll & Branch – Best Organic Cotton Bedding
If organic cotton is at the top of your wishlist, Boll & Branch is hard to beat. This brand is all about ethically sourced, organic materials that feel incredible against the skin. Their sheets are soft yet durable, and they get better with every wash. They’ve built a reputation for bedding that’s cozy, breathable, and responsibly made.
Boll & Branch stands out for its commitment to sustainability and ethical production. They were one of the first bedding brands to make fair-trade organic cotton mainstream, which makes them especially appealing if eco-conscious shopping is important to you. Their sheets run a bit pricier, but the longevity and peace of mind are worth it.
Pros
- 100% organic cotton
- Ethical practices
- High durability
Cons
- Higher price point
- Fewer fabric options beyond cotton
Ettitude – Best Bamboo Lyocell Bedding
For eco-friendly shoppers who also love silky smooth sheets, Ettitude is a gem. Their bedding is made from CleanBamboo™ lyocell, a fabric that’s naturally cooling, breathable, and sustainably produced. If you’re a hot sleeper, you’ll appreciate how moisture-wicking and lightweight these sheets feel.
What I love about Ettitude is how their sustainability efforts don’t sacrifice comfort. The sheets genuinely feel like a cross between silk and cotton, but they’re machine washable and more affordable than real silk. Plus, they offer fun seasonal colors that keep your bed looking fresh and modern.
Pros
- Cooling and breathable
- Silky feel
- Sustainable bamboo lyocell
Cons
- Wrinkle easily
- Not as crisp as cotton
- Limited availability in some styles
Coyuchi – Best for Coastal-Inspired, Organic Bedding
Coyuchi brings a laid-back, California-inspired aesthetic to the world of bedding. Their focus is on organic, natural, and responsibly made products that embody an eco-friendly lifestyle. With cozy textures and muted, earthy tones, Coyuchi is perfect if you love that breezy, coastal look.
This brand sets itself apart with its commitment to circularity — they even have a take-back program for used linens to reduce waste. While their sheets and duvets are definitely an investment, they appeal to anyone who prioritizes sustainability and timeless style.
Pros
- Organic and eco-conscious
- Beautiful coastal-inspired designs
- Circularity program
Cons
- Higher prices
- Limited selection outside neutral tones
- Some products feel less soft initially
Snowe – Best Minimalist Bedding Essentials
Snowe is a fantastic option if you prefer clean lines and a streamlined look. Their bedding collection is small but thoughtfully curated, focusing on crisp percale, smooth sateen, and airy linen. If you like simplicity, Snowe delivers it in spades — without feeling boring.
What makes Snowe stand out is the focus on essentials done really well. They don’t overwhelm you with endless options, but instead, help you pick high-quality basics that mix and match beautifully. The result is a bed that feels modern, fresh, and fuss-free.
Pros
- Minimalist design
- Straightforward shopping
- High-quality fabrics
Cons
- Limited styles and colors
- Fewer sales than competitors
The Company Store – Best for Wide Selection
If you’re the type of shopper who wants all the options in one place, The Company Store is a one-stop-shop. Their product range is huge, covering everything from budget-friendly basics to premium collections. They even offer kids’ bedding, seasonal prints, and tons of duvet inserts in different warmth levels.
The Company Store stands out for its sheer variety and longevity — they’ve been around for decades, and their reputation is solid. This is the place to go if you want everything from one retailer. The trade-off, of course, is that the selection can be overwhelming, and quality can vary between lines.
Pros
- Massive selection
- Budget to luxury options
- Long-standing reputation
Cons
- Inconsistent quality across product lines
- Overwhelming website navigation
- Fewer eco-friendly certifications
Tips for Choosing the Right Bedding Online
- Know Your Sleep Preferences: Hot sleepers may prefer percale, linen, or bamboo lyocell; cold sleepers might love sateen or flannel.
- Check Return Policies: A good return window means you can test your bedding risk-free.
- Read Fabric Details Carefully: Thread count matters less than weave quality and fiber type.
- Look for Certifications: OEKO-TEX®, GOTS, or Fair Trade Certified™ ensure higher safety and ethical standards.
Final Thoughts
Buying bedding online makes things so easy. From minimalist luxury to eco-conscious comfort, there’s a store for every style and budget. Many of these retailers serve as true one stop shops, offering everything from sheets and duvet covers to pillows, mattresses, and cozy throws. This means you can effortlessly create a complete, coordinated bedroom look without hopping between sites.
For me, Parachute takes the top spot thanks to its combination of premium materials, timeless design, and exceptional comfort. Their products strike a perfect balance— luxurious without being completely out of price range, making quality bedding accessible to many shoppers. The website is clean, easy to navigate, and thoughtfully organized, which makes browsing and purchasing a breeze. Plus, their convenient bundle options let you save while building your perfect bedding set.
If you want a safe bet that blends quality, comfort, and timeless style, Parachute comes out on top. But depending on your budget, design taste, and fabric preference, the other stores on this list may be an even better fit.
Your dream bed really is just a few clicks away.