Best Turkish Cotton Towel Sets

If you’re on a mission to romanticize the details of your daily life down to the most basic activities, Turkish cotton towel sets make a good starting point. They can elevate your day almost as soon as you wake up or help you wind down at night (depending on what time of day you prefer to shower or bathe). 

Turkish cotton towels are typically softer than your average towel, plush, and dry quickly. What’s not to love?

The Best Turkish Cotton Towel Sets at a Glance

Here’s a quick peek at some of the best Turkish towel sets: 

• Best overall: Parachute 2+2 Classic Turkish Cotton Towel Set
• Best everyday: Parachute 2+2 Classic Turkish Cotton Towel Set
• Best for a luxe spa day feel: Brooklinen Super-Plush Turkish Cotton Bath Towel Bundle
• Best lightweight: Boll & Branch Turkish Ribbed Bath Towel Set
• Best budget: The Company Store Company Cotton Turkish Cotton Bath Towel Set or Quince Turkish Ultra Plush Bath Sheet Bundle
• Best splurge: Serena & Lily Soho Turkish Cotton Bath Collection

The Hype Around Turkish Cotton Towel Sets

Unless you’ve already experienced them, you’re probably wondering what the hype around Turkish cotton towel sets is all about, and if they’re really worth it. 

Turkish cotton towels are a wonderful choice. Their longer fibers keep them softer and more absorbent. They dry faster than your average towel, as well. 

Though Turkish cotton towels share a lot of the same benefits, they’re not all the same. Some are more lightweight than others (these often have a waffle weave and are great for everyday use). Others are on the thicker, plusher end of the spectrum, perfect for guests or creating a luxurious spa feel at home. 

Turkish towels are what you’ll want in your home if you’re looking to elevate your towel collection, one way or another. 

You’ll see “GSM” listed for each Turkish cotton towel set (here and in the wild). That just means grams per square meter, and it’s an indication of how thick, plush, and fast-drying a towel is. A higher number is only better than a lower one if you’re looking for something especially plush and luxurious. The lower numbers are still absorbent and dry more quickly than towels with higher numbers. 

Most people prefer something in the 500-600 GSM range (possibly pushing into 700 territory) for everyday, so that’s a trustworthy starting point. However, many of the top Turkish towels have extended return periods (60 to 365 days), so you can try different ones and get a feel for what works for you. 

Once you’ve narrowed it down, you can grab a set or more of what works well for you on most days, accenting with towels you love but may not want to use every day.

The 10 Top Turkish Cotton Towel Sets 

Here’s a mix of textures, colors, sizes, add-on options, and weights, all under the Turkish cotton towel umbrella:

Parachute 2+2 Classic Turkish Cotton Bath Bundle

The Parachute 2+2 Classic Turkish Cotton Bath Bundle is ideal if you’re looking for something thick and absorbent, but you don’t want anything too heavy. Have you ever hung up your towel before or after your shower only to have it drop on the floor because it was too heavy for the hook? 

These will make you feel like you’re at the spa, thanks to the soothing color palette (four colors: Dusk, Spa, Bone, and White) and how incredibly soft they are. They’re 700 GSM, so a bit plusher than your everyday Turkish cotton towel, but not so plush that they’ll be heavy and take forever to dry. Get these if you want to elevate your everyday experiences without going extreme.

When you purchase a bundle, you get two bath towels and two hand towels. If you want to take it even further, snag a matching bath mat (or one in a complementary shade). They’re quick-drying and extra-absorbent just like the towels. Expect to pay a little over $150.00 for a set. 

This one wins “Best Overall” and “Best Everyday” because it hits the sweet spot between price, plushness (with a bit of luxury because of the higher GSM), and options to expand to other towels and bathroom accessories that match. 

Pros 

• Plush (but not especially heavy) 
• Wonderfully absorbent
• Less expensive than some sets with lower GSM 
• OEKO-TEX Standard 100 certification 
• 60-day returns 

Cons 

• Not a lot of color options
• Not especially fast-drying 
• A little expensive

Parachute Classic Turkish Cotton Towels

Individual Parachute Classic Turkish Cotton Towels are another option worth mentioning here because you can round out a bundle (mentioned above) or create your own bundle with a mix of colors and sizes. 

You won’t get more color options by shopping for individual towels (the same four colors are available here, too), but you will be able to mix and match all you’d like. Prices (for bath towels) start at $49.00 (washcloths are $14.00).

The bath sheets are 70” x 40”, and the bath towels that come in the set are 56” by 30”. If you have a preference for bath sheets vs. bath towels (the larger size is especially cozy to wrap around yourself when you step out of the shower in the winter). They’re 700 GSM, as well, so they come with the same perks as the towels in the bundle listed above.

Pros

• Freedom to round out a bundle with exactly what you need while mixing and matching colors Availability of bath sheets (quite possibly life-changing)
• OEKO-TEX Standard 100 certification
• 60-day returns

Cons

• Still not much color variety
• Expensive

Quince Turkish Ultra Plush Bath Sheet Bundle

The Quince Turkish Ultra Plush Bath Sheet Bundle is another plush, thick choice, and it’s available in seven colors (mostly calming neutral and ocean shades). 

This set has two bath sheets (40” x 70”), two hand towels (20” x 30”), and two washcloths (12” x 12”) for about $110.00. This is a top budget pick while also providing a surprisingly lush experience–the best of both worlds if you’re looking for a thicker option.

These are 800 GSM, so on the thick side for everyday use for some, but people who love making everyday moments luxurious will enjoy these. These will take longer to dry than some of the more “everyday” Turkish cotton options, because of the higher GSM, but if you have a towel rack you can spread them across, that shouldn’t be an issue. 

Pros 

• Variety in sizes you get with a bundle
• Six pieces instead of four
• Inexpensive (comparatively)
• Especially plush
• 365-day returns

Cons 

• You’ll need to hang it up carefully to dry after each use because it’ll take longer than lower GSM options to dry
• Takes more room in the linen closet

The Company Store Company Cotton Turkish Cotton Bath Towel Set

The Company Store Company Cotton Turkish Cotton Bath Towel Set comes with six pieces for just under $150.00, or four pieces for just over $100.00. That makes these one of the more budget-friendly options, and you don’t have to sacrifice quality. 

With the six-piece set, you get two washcloths (12” x 12”), two hand towels (16” x 30”), and two bath towels (30” x 54”). The four-piece set has two bath towels and two hand towels. 

These are 620 GSM. This set comes in more shades than your average Turkish cotton towel set, with a good mix of neutral, colorful, bold, and muted shades.

Pros 

• Price
• Choice between four and six pieces
• Amazing color variety
• Balanced GSM for everyday use
• Individual towels are available to round out the set if you need more of something
• OEKO-TEX Standard 100 certification 

Cons 

• No bath sheets
• Not the best pick if you’re looking for the plushest option
• 30-day returns on full price items

Brooklinen Super-Plush Turkish Cotton Bath Towel Bundle

The Brooklinen Super-Plush Turkish Cotton Bath Towel Bundle is worth a look, especially if you already know and love their sheets. 

This collection is colorful, plus it offers some with stripes, so if you’re over the solid shades regardless of color range, these may be the ones you need to consider. You can add some visual interest to your bathroom with your towels while you keep everything else calmer, more serene. 

You can expect to pay just over $100.00 for the set, which includes two bath towels and two hand towels in 820 GSM. GSM typically maxes out around 900, so these are some of the thickest Turkish cotton towels to be found. But that thickness comes with a tradeoff: they’ll take a while to dry, take up more space, and be heavier than your average bath towel.

All that said, if you’re looking for an experience, like you’re being pampered in a spa, these will deliver. Even if you’re worried about the space they take up or how long they might take to dry well, adding one or two to your otherwise average-weight towel collection could be the perfect balance.

Pros: 

• Luxurious
• Plush
• Mix of solids and stripes
• Reasonably priced
• OEKO-TEX Standard 100 certification

Cons 

• Take up a lot of room in the linen closet because they’re so thick
• Take longer to dry
• Heavy compared to other options

Boll & Branch Turkish Ribbed Bath Towel Set

The Boll & Branch Turkish Ribbed Bath Towel Set is on the list because it’s so lightweight compared to some of the other options on the list, and not everyone’s looking for the thickest, plushest towels–they just want something absorbent that dries quickly, something that can easily hang on a hook without falling off, and dry well. These are still luxurious, but they’re thinner. They’re not thin, but they’re thinner than most options on the list. These are a good everyday, middle-of-the-road option, balancing lightness and short dry time with softness and absorbency.

Bonus: They’ll take up less room in your linen closet, so you can have more of them (or easily stack in other kinds of towels for variety).

When you buy this bundle, you just get four bath towels, but you can get them all in the same shade, in pairs, or get four different colors. No washcloths or hand towels are included, so feel free to have fun mixing colors, patterns, and even textures. They’re 30” x 58” and 550 GSM. 

There are 11 colors here, with a deep red being the standout shade amongst many soothing neutrals. The sets are $236.00.

These towels are meant to get softer and nicer over time. 

Pros 

• Quick-drying
• Lightweight
• Good color selection
• Perfect if you only need bath towels and don’t need matching hand towels or washcloths

Cons: 

• Price
• Lower GSM (not necessarily a con, but if you’re looking for something especially plush at this price point, these won’t be ideal)
• You only get bath towels (not a con for everyone)

Serena & Lily Sonoma Turkish Cotton Bath Collection

The Serena & Lily Sonoma Turkish Cotton Bath Collection is available in a couple of different ways. You can choose the Bath Towel Set, which includes four bath towels (56” x 30”), or the Essential Set, which comes with two washcloths (12” x 12”), two hand towels (30” x 20”), and two bath towels. 

Of course, there’s also the option to purchase them individually from the same listing and build your own bundle in whatever combination you’d like. Bath sheets (70” x 40”) can be purchased individually. They’ll amplify that cozy feeling while absorbing water well, then dry relatively quickly when you’re done. 

These come in seven soft colors, but not all of them are neutrals–you can get shades of blue/green, as well. 

These are 600 GSM and cost right around $180.00 for either set, with the Essential Set being just a bit more expensive.

Pros: 

• You can choose between four bath towels or a six-piece mix of sizes to get just what you need
• Good color selection
• OEKO-TEX Standard 100 certification

Cons: 

• Price

Serena & Lily Soho Turkish Cotton Bath Collection

By slight contrast, the Serena & Lily Soho Turkish Cotton Bath Collection is 700 GSM vs. the 600 GSM of the Sonoma set, so they’re a bit more plush. The same bundle options are available, so you can get the four bath towels or the mix of sizes in the Essential Set. 

Instead of just being available in solids, these are all white with stripe accents in gray, navy, white, coastal blue, and sky. 

Keep your eyes open for sales, but the regular price for each set is just over $200.00 (as of this writing, they’re closer to $150.00). 

These win the splurge-worthy category. They’re not the most expensive on the list, but they’re at that end of the spectrum, and they’re deliciously plush. 

Pros: 

• Can get four bath towels or a mix of sizes
• High GSM for luxurious feel
• Other sizes (including bath sheets) are available individually to round out the set and add to the spa vibe 
• OEKO-TEX Standard 100 certification

Cons

• Price
• Not everyone will like that they’re all white (with colored stripes)

The Turkish Towel Company Zenith Set

The Turkish Towel Company Zenith Set is another 700 GSM option, which makes them quite plush, but not the plushest of the bunch. They’re soft and extremely absorbent, but they might take a bit to dry compared to towels on the list with a lower GSM. 

The set comes with two bath towels, two hand towels, and two washcloths. The regular price is just under $200.00, but as of this writing, they’re about $120.00, so keep your eyes peeled for sales. They’re willing to offer significant discounts.

The color variety here is one of the best, with rich, bold shades like forest green, clay, deep navy, and medium-toned blue. There’s ribbing for visual interest and texture. 

Pros: 

• Six-piece set rather than four
• Beautiful colors not found in most Turkish cotton towel collections
• OEKO-TEX Standard 100 certification

Cons: 

• Price

Kassatex New York Hammam Turkish Towels

Kassatex New York Hammam Turkish Towels have a waffle-terry weave with a solid cuff, which stands out in a sea of solid colors with the occasional interesting accent. You can even get them monogrammed for a small extra fee. 

Waffle weave tends to dry faster than the more traditional towel style, so if you’ve had a problem with towels getting smelly or musty no matter what you did to care for them, these might be the best ones to try. These are 650 GSM, a happy medium between so many 600s and 700s, so you won’t be sacrificing much thickness while gaining the benefit of a quicker-drying fabric.

These aren’t sold in pre-made bundles, but if you visit the listing, it’s easy to create your own with as many bath towels, hand towels, and washcloths you want. You can mix and match colors, too. There are seven to choose from, so not the widest variety, but enough to keep things interesting. 

Most of the shades are soothing, even though they’re not all neutrals. There’s a Stonewash Blue, which is a step above navy in depth, White at the other end of the spectrum, and shades like Dolphin Grey, Misty Sage, and Latte in-between.

The bath towels are $35.00 each (washcloths are $12.00 and hand towels are $17.00). 

Pros

• Fast-drying
• Good color selection
• Average+ GSM
• Absorbent
• OEKO-TEX Made in Green certified

Cons: 

• Have to be purchased individually (so you won’t get the same sort of discount you might get from a set)
• Bath sheets aren’t available

Which Towels Should You Buy?

The best ones for you will mostly depend on how thick and plush you want them to be. Any of them will be soft, absorbent, and dry fast, but the lower GSM will dry faster, be more lightweight, and be less plush. 

Higher GSMs will come with more weight, but a more luxurious feel (they’ll usually be softer and take a bit longer to dry, too). The 600-700 GSM range is best for everyday, veering into “spa-like” at the higher end of that range (and onward to the 800+ GSM). 

The Parachute 2+2 Classic Bundle is a good mix of basics. It has the plusher end of the “everyday” spectrum that’ll still make you (or your guests) feel like you’re having a spa day, and the color selection is gorgeous, if limited. 

If you want to take things up a notch and make stepping out of your daily shower feel like a special treat, the 820 GSM Brooklinen set fits the bill, but it feels like more of an add-on towel to include in your collection once you’ve got the basics covered. Consider using the patterned one as an accent to a solid, lighter-weight bundle in a complementary color.